The article describes the arrival of 170 American buyers at the Florence museum, where 11 couturiers parade their collections. The focus is on Simonetta Visconti's lines and Emilio Pucci's sportswear; Sorelle Fontana are also featured in this article, thanks to the success of the Hollywood stars.
American buyers are followed by private clients arriving from all over Italy in order to attend the fashion show instead of waiting two months as usual for normal consumers.
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Giovanni Battista Giorgini
imprenditore
Emilio Pucci
Fashion Designer